Friday, October 15, 2010

Water needs in 2025

I have had the honour to encounter Don Perugini, director and founder of Intelligent Software Development, the company that has created Simulait, the software modeling tool for consumer behaviour simulation.

It comes across as a very handy tool for conflict prevention. They have been quite successful modelling water consumption behaviour. On the day of the Blog Action Day dedicated to water (, the discussion about future water scarcity is a must in today's future scenario planning. We have heard for years that wars in the future will be fought over water. Well, maybe not.

This is what Perugini has to say about his full-time job:

"Simulait is a sophisticated consumer modelling and forecasting tool, and has proven to be 95% accurate in forecasting consumer behaviour in industries such as water retail and environmental policy. Simulait is a micro-simulation with the capability to model the reactions and behaviours of millions of individual consumers to new strategies, products, prices, policies and competitive behaviour. Simulait allows the integration of a wide range of complex data, such as market research, demographic data, econometric and statistical data. Simulait has been used to simulate up to 2 million households and 4.5 million consumers to assist with forecasting, strategy and business case development, marketing, policy, pricing, and behaviour change."

More in a while.

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