Friday, October 15, 2010

Three days without...

On a conversation I had with Don Perugini, founder and director of Simulait, a very accurate water forecasting software, he said:

"Existing modelling tools are not accurate enough or truly predictive. We know that consumer decision making is influenced by many social, economic, environmental factors. Examples include: demographics, psychology and culture, marketing approach, price, expendable income, discretionary and non-discretionary expenditure, product quality and quantity, weather, sporting events, etc. Existing tools lack the ability to effectively incorporate all these complex factors to accurately represent millions of different consumers and their decision-making at a suitable level of granularity. The Simulait consumer modelling and forecasting tool addresses these shortfalls."

On this BlogActionDay2010, water is an issue. We can write poetry about it. We can sing and dance under the rain. We can worry about drought or grow concerned about contamination of water basins. Truth is, we can't live three days without it. Knowing how much we will need -and, most importantly, where we will obtain it- is a of utmost concern for our policymakers at a local and international level.

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