Saturday, October 16, 2010

Simulait: Simulate?

Simulait is a sophisticated consumer modelling and forecasting tool that has achieved over 95% accuracy in water and environmental sectors.

As explained by its creator, Don Perugini, "Simulait is a consumer modelling tool perfect for marketing problems which you may not have encountered before or are seemingly ineffable. Simulait is a micro-simulation with the capability to model the reactions and behaviours of millions of individual consumers to new strategies, products, prices and competitive behaviour. Simulait allows the integration of a wide range of complex (qualitative and quantitative) data, such as market research, demographic data, econometric and statistical data, environmental data, as well as your domain knowledge. The ability for SimulAIt to model drivers of consumer decision making enables you to run "what-if" scenarios to explore options to influence consumer behaviour, and answer a broad range questions."

On this BlogActionDay, talk about water can't just end in talk. We need action. Water scarcity, contamination and consumption will affect each and every one of us and our communities. Are we drinking clean water today? What chemicals are used to purify it? What are the side effects of those chemicals, especially on our youngest population?

Understanding how consumers behave today and how they will behave into the future is critical to deal with the issue. This is a matter of numbers and data, not only of good intentions and eloquent blogging.

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