Friday, October 15, 2010

Water forecasting: modelling consumer behaviour

BlogActionDay ( is a great opportunity to raise awareness about the gravity of water scarcity. Perhaps we are subsisting -if only barely- despite water shortages and water contamination. In 40 years from now, regardless of what we do, our global population will reach 9 billion people. That would be equivalent to adding two times the population of India to our current population. Then water scarcity will be a life-or-death issue, most likely the latter, unless we do something about it now.

Simulait is the perfect tool to conduct water forecasting of consumer behaviour into the future, to know where -and how much- water will be required. Pricing is just part of the problem. Availability is much more so.

Have a look:

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